To acquire and operate non-branded and unthemed high-quality free houses, each of which has its own identity and serves the local community.
	Being completely free-of-tie from any brewer, our pubs are genuine free houses which offer our customers a wide range of interesting products – consumer choice is paramount!
	Our food is fresh and cooked to order, where possible, in visually accessible kitchens.
	Our staff are young, friendly and enthusiastic and we pride ourselves in providing comprehensive training and personal development courses for all members of our team.
	Our pub managers are highly incentivised through a bonus scheme which is paid monthly in arrears on them achieving mutually agreed budgets.  Each of our managers is further incentivised through holding share options in the Company under the Inland Revenue-approved Enterprise Management Incentive Scheme.